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Governor Scott Walker Announces $1 Billion Increase in Wisconsin Tourism Activity in 2014

Press Release

Date: May 1, 2015
Location: Madison, WI
Issues: Business and Consumers Arts, Entertainment, and History

Governor Scott walker joins Tourism Secretary Stephanie Klett today in announcing Wisconsin's tourism economy topped $18.5 billion in 2014, a $1 billion boost from $17.5 billion in 2013. The announcement comes as they kick off this year's National Travel and Tourism Week, May 2-10 during stops in Milwaukee, Green Bay, La Crosse and Hayward. The 5.5 percent increase was spurred by a rise in both visits and spending per trip. The tourism industry continues to show stable, long-term growth and according to just released economic impact figures, creates a positive image of the state.

"The travel and hospitality industry continues to be an important and strong performing sector for Wisconsin's economy," said Governor Walker. "Investing in tourism promotion and marketing at the national, state, and local level is not only an effective way to attract visitors and grow the economy, it also enhances the image of the state as a place to live and do business."


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