As more of the history of the tobacco industry's lying about the addictive qualities of its products and its marketing to kids has come into the public consciousness, some companies have been trying to bring to the market so-called safer or "reduced risk" products. There has been much concern in the public health community about these developments.
Our office took the lead against R.J. Reynolds and its Eclipse reduced risk cigarettes, alleging that RJR lacked enough scientific research to establish and advertise that Eclipse cigarettes do in fact present less risk to smokers than traditional cigarettes. After a five week trial in a Vermont state court, we won a resounding victory in the liability phase of the case.
We now move to the remedies phase in what will continue to be developments closely watched by various of the states and public health entities. Although a small state and a relatively small Attorney General's Office, we continue to play a significant role in various consumer protection and environmental protection matters.