Freedom Really Does Work Here

Press Release

Date: Sept. 8, 2023

"I launched the 'Freedom Works Here' nationwide workforce recruitment campaign in June to tell South Dakota's story to America. South Dakota has seen unprecedented economic success over the last several years. This resulted in us having one of the lowest unemployment rates in the nation -- but we still had open jobs to fill.

From the beginning, this campaign has been about filling job openings for South Dakota businesses. Our businesses are loving the results, and Americans are answering the call!

We've been telling our story to the entire nation, encouraging Freedom-loving Americans to move to the best state in the nation to live, work, and raise a family. Today, I'd like to tell a bit of a different story. I'd like to share the stories of the South Dakota businesses who have been able to thrive because of this campaign.

I've talked to businesses across South Dakota about their workforce struggles. Since the launch of this campaign, local businesses have seen an increase in out-of-state applicants, welcomed new employees from across the country, and eased the workforce shortages that used to hinder their success.

Cole-TAC in Rapid City, DemKota Ranch Beef in Aberdeen, and Journey Construction Group in Sioux Falls are just a few examples of all the businesses that have been hiring out-of-state workers to fill their open jobs.

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These businesses are proving that South Dakota's story inspires people. Folks want to move their families to a state that values Freedom -- that still believes in the beauty of the American Dream.

In the three months since the campaign launched, the five TV ads have been viewed almost 700 million times. 6,501 of people have filled out the online job application, and 1,402 of those folks are in the final stages of moving to South Dakota.

In South Dakota we're showing America that Freedom really does work here."


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