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Gov. Reynolds Introduces Government Alignment Model, State Branding

Press Release

Date: July 18, 2023
Issues: Government Operations

"It was about a year ago that we began a comprehensive assessment of state government to identify ways to operate more efficiently and effectively. Together with leaders from all state agencies, we identified opportunities to align operations, resources, and services to better meet the needs of Iowans.

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"It's difficult to grasp the size and scope of this undertaking, especially with such an aggressive timeline. Most people would say it couldn't be done. But our team was fully committed, and I am deeply grateful for their exceptional work that made it possible.

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"Iowa's national profile is on the rise, our reputation is strong, and Americans all around the country have taken notice. We are perfectly positioned to capitalize on this point in time by building Iowa's brand. A strong brand will sharpen our competitive edge and help us stand out from other states."


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