Gov. Peter Shumlin joined Vermont employers, colleges, chambers of commerce and others today in announcing the new "Great Jobs in Vermont' campaign, a marketing and job listing effort to connect job seekers in and out of state with exciting available job openings in Vermont businesses.
"With the second lowest unemployment rate in the country, we need to make sure people know that we have great jobs in Vermont -- and lots of them," the Governor said at a news conference at the Keurig Green Mountain, Inc. Beverage Technology Center in Waterbury.
"Many people have an affinity for Vermont, whether they completed their degree here or just visited for a long weekend, but they may not be aware of the variety of good companies and plentiful job openings available in Vermont," Gov. Shumlin said. "We're going to get the word out that Vermont is not only the best place to live and play, but it's a great place to work as well. We need both Vermonters looking for job opportunities and those from elsewhere who find that they love Vermont to know that this is a great place to work, live and raise a family -- and we have jobs available."
The Agency of Commerce and Community Development (ACCD) and the Vermont Department of Labor are partnering with businesses, the Vermont Recruiters' Association, chambers of commerce, higher education institutions, alumni networks, and others who have agreed to spread the word that Vermont has great jobs.
"We are very excited about this initiative to help fill the jobs we have here with our employers," said ACCD Secretary Pat Moulton. "We have small, medium and large companies in all sectors throughout the state. We are delighted to partner with state agencies, chambers, associations and others on this exciting new initiative."
As part of the campaign, ACCD created digital ads that alumni networks, higher education institutions, chambers of commerce and others can add to their e-newsletters, websites, mailings and social media to help get the word out about available jobs.
Over the years, Keurig Green Mountain has built a team of employees in Vermont with a broad skill set including coffee sourcing, roasting and blending as well as manufacturing and production expertise. Recently we have expanded that expertise beyond coffee into teas, fruit drinks, and many other beverages. In fact, we believe we are creating a beverage revolution right here in Waterbury. Our two world class R&D centers for coffee and other beverages are attracting talent to Vermont from all over the globe," said Brian Kelley, President and CEO of Keurig Green Mountain, Inc. "Attracting great talent is a critical aspect of our business, and we are excited about this new Vermont initiative led by Governor Shumlin."
The launch page for the effort can be viewed at www.greatjobsinvermont.com, and will be linked with all digital banner ads that run in the series. These digital ads will link to job resources, including a new Department of Labor's "Jobs Link' website and a "Great Jobs in VT' LinkedIn group, where Vermont employers can directly post their job listings.
In addition, the Vermont Recruiters' Association, with member companies that have hundreds of job openings in the state, is partnering with the State on this initiative, using their extensive network to get the word out that Vermont has great jobs.
"We have strong companies in Vermont, and through the creation of the Vermont Recruiters Association, we can recruit more talent and make our companies even stronger," said Kurt Nielsen, founder of the Association. "By combining information on our open positions, our companies and our state in a single place, it will help us attract talent from within and outside Vermont."
The campaign is designed to attract professionals from out of state, keep recent graduates in-state, and make sure others know about the tremendous opportunities here in Vermont, all the while providing easy-to-access online job search tools for in-state job seekers here and elsewhere.
Many higher education institutions and employers have already agreed to participate. Other employers or educational institutions that are interested in participating in this marketing campaign should connect with the State's Chief Marketing Officer, Nancy Brooks, at firstname.lastname@example.org.
The Governor noted that this "Great Jobs in Vermont" effort is a part of a larger set of economic development projects and initiatives, such as the recently opened VCET@BTV innovation center, additional VEDA small business lending capacity, revisions to the Vermont Small Business Offering Exemption, the Vermont Enterprise Investment Fund, and other aspects of the recently-passed economic development bill that together are designed to help keep economic recovery and job growth strong in Vermont.
"All of these efforts together help keep Vermont's economic engine, which is powered by a diverse range of businesses statewide, running well," said Gov. Shumlin. "I am very glad to be partnering with our higher education and business institutions on this new initiative to get the word out that Vermont businesses are hiring."