Kind Calls on Hollywood to Show Industry Responsibility with Movie Trailers Shown During Super Bowl
February 3, 2005
Washington, DC - U.S. Rep. Ron Kind (D-WI) sent a letter this week to the head of the Motion Picture Association of America, Dan Glickman, asking that he be wary of the content used in movie advertising during the Super Bowl.
"The Super Bowl has become more than just another football game, it is a cultural event watched by millions of families, including those with small children," wrote Kind. "Because of the rapid pace of advertising during the game, it is nearly impossible for parents to monitor the content of advertisements or to avoid them altogether. Thus, I am asking for responsibility in decision-making from your industry."
The letter to Mr. Glickman does not propose any form of censorship or legislation, but asks for the voluntary cooperation of MPAA members in exercising a more responsible marketing campaign for their movies.
February 1, 2005
Mr. Dan Glickman
Chief Executive Officer
Motion Picture Association of America
1600 Eye St. NW
Washington, DC 20006
Dear Mr. Glickman,
I am writing to express my concern over the nature and tone of the movie advertising I have witnessed in the past during Super Bowl television programming, and to ask that you be wary of potential graphic content in advertisements for this year's event. As you know, the broadcast of the Super Bowl has become more than a simple sporting event. It has become a cultural event watched by millions of families, including those with small children. Because of the rapid pace of advertising during the game, it is nearly impossible for parents to monitor the content of advertisements or to avoid them altogether. Thus I am asking for responsibility in decision-making from your industry.
In past years, I have heard from many parents who were offended by the advertising used during the Super Bowl. I, personally, was shocked and disappointed to see past movie ads containing graphic, sexually suggestive, and sometimes scary scenes. My young children - as well as others throughout the country - witnessed these ads. In an attempt to win the respect and trust of Americans in regard to the content of your products and advertising, I would like to work with you on this important issue. I hope that you will exert what influence you have to seriously address this matter with your members, and provide American parents with the assurance that someday soon they will not have to worry every time they and their children turn on their televisions, especially during an event as big as the Super Bowl. I do not believe in government censorship, but I do believe in industry responsibility.
Thank you again for your attention to this matter in the upcoming Super Bowl. I look forward to working with you to address these concerns.
Member of Congress