Healthcare is roughly a third of our States budget, yet little has been done to truly reform our healthcare system to lower costs, create greater access, and enhance quality in our community. Florida should lead the nation by being a true innovator in healthcare bringing real free market solutions to a highly regulated and price insulated segment of our economy. My experience over the last 13 years in a healthcare company, has given me good insights into real world reforms necessary for significant benefit for our citizens. We can create a system that enables transparency on healthcare service pricing and quality measurements that allow patients to make free market healthcare choices. We can encourage the insurance industry and employers to innovate insurance solutions that enhance HSA based alternatives that allow the patients to more freely participate in their healthcare choices.