The Perry campaign today released a 30-second television advertisement entitled "Outsider," which is airing over national cable and Iowa broadcast and cable.
"We need a real outsider to overhaul Washington and cut the taxes, regulation and spending strangling our economy and of the GOP candidates Rick Perry is the only real Washington outsider in the race for the White House," said Perry campaign communications director Ray Sullivan. "Rick Perry is not the darling of the establishment, has never served in Congress and has never professionally lobbied Congress or the White House. Gov. Perry is the only candidate Americans can trust to truly overhaul Washington and jump-start job creation."
Onscreen text: "Washington is broken"
Gov. Perry: "Washington's broken, and needs a complete overhaul."
Onscreen: Montage of images with text captions
* Unemployment 9.0% 
* National Debt $15,003,681,642,159 
Gov. Perry: "I'm the outsider who's willing to step on some toes. I want to force Congress to balance the budget and if they don't, I say we cut their pay in half, send them home." 
Onscreen: Images of joint session of Congress with newspaper headlines:
* New York Times, 11/15/11 Perry Proposes Overhaul of Washington 
* CNN 11/15/11 Perry pledges to "uproot, tear down and rebuild' Washington 
Gov. Perry: "Replacing one Washington insider with another won't change a thing. If you want an outsider who'll overhaul Washington, then I'm your guy."
"I'm Rick Perry and I approve of this message."
 Bureau of Labor Statistics, Seasonally Adjusted Unemployment Rate, Oct. 11, http://www.bls.gov/cps/
 http://USDebtClock.org, as of 11/17/11
 Rick Perry's "Uproot and Overhaul Washington" plan, http://www.rickperry.org/uproot-and-overhaul-washington-html/
 "Perry Proposes Overhaul of Washington," New York Times, 11/15/11, http://thecaucus.blogs.nytimes.com/2011/11/15/perry-proposes-overhaul-of-washington/
 "Perry pledges to "uproot, tear down and rebuild' Washington," CNN, http://politicalticker.blogs.cnn.com/2011/11/15/perry-pledges-to-uproot-tear-down-and-rebuild-washington/