USDA Highlights Efforts to Improve Child Nutrition During National School Lunch Week

Press Release

Date: Oct. 8, 2010
Location: Washington, DC

Agriculture Secretary Tom Vilsack today announced the celebration of National School Lunch Week, October 11- 15, by highlighting Obama administration efforts to improve child nutrition, combat childhood obesity and encourage schools to participate in USDA's HealthierUS School Challenge (HUSSC), an initiative that recognizes schools for excellence in nutrition and physical activity.

"National School Lunch Week reminds us how important it is that our children be healthy and active, that they not go hungry, and that they have access to nutritious meals," Vilsack said. "Through our HealthierUS School Challenge, USDA recognizes schools that meet the highest standards for creating and maintaining healthy school environments by promoting good nutrition and physical activity."

The HUSSC is a key component of First Lady Michelle Obama's Let's Move! campaign to end childhood obesity within a generation. Schools participating in the HUSSC voluntarily adopt USDA standards for food they serve at their schools, agree to provide nutrition education and provide opportunities for physical activity.

In February, the First Lady and USDA challenged stakeholders to double the number of HUSSC schools within in a year and add 1,000 schools per year for two years after that. Schools participating in the Challenge are recognized with Gold of Distinction, Gold, Silver, or Bronze-level certification. As of late September, 841 HUSSC awards have been made to schools. HUSSC certification also includes monetary incentives for schools -$2,000 for Gold Award of Distinction, $1,500 for Gold, $1,000 for Silver and $500 for Bronze.

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