Issue Position: Dardenne's Plan for Improving Louisiana

Issue Position

By:  Jay Dardenne, Jr.
Date: Jan. 1, 2011
Location: Unknown

Do More with less. Expect more from less.

* Rebrand Louisiana as a destination for adventure and eco-tourism
* Create a robust message to dispel negative perceptions about our natural resources
* Develop a comprehensive plan to celebrate Louisiana's bicentennial and to market the state as a welcoming place to do business
* Revitalize and Restructure a measurable program to attract and retain retirees
* Use performance indicators to cut wasteful spending and then invest in marketing Louisiana to boost our state's economy
* Coordinate with the Louisiana Film Commission to promote the state as the Hollywood of the South
* Assist the Ports of Louisiana to attract more cruise ships to be berthed in our state
* Promote the Arts as an integral part of the cultural economy
* Link North and South Louisiana with a comprehensive and expanded tourism and marketing plan