Gov. Perdue Announces Launch of 15th Anniversary "Booze It & Lose It" Campaign

Press Release

Gov. Bev Perdue today announced the launch of the 15th anniversary "Booze It & Lose It" mobilization to crack down on impaired drivers. The Labor Day "Booze It & Lose It" campaign will begin Aug. 21 and run until Sept. 7.

"Under no circumstance is drinking and driving acceptable in North Carolina," said Perdue. "For 15 years, the ‘Booze It & Lose It' initiative has played a critical role in protecting our citizens by educating the public and cracking down on impaired driving. We'll keep using this life-saving campaign as a tool to enforce our state's anti-drinking and driving laws."

In North Carolina in 2008, there were 11,968 alcohol-related crashes resulting in 433 fatalities and 9,263 injuries.

"Booze It & Lose It" is administered by the N.C. Governor's Highway Safety Program. The initiative began in 1994 and was created to zero in on impaired drivers with innovative and extensive anti-driving while impaired enforcement and education. Since 1994, law enforcement agencies have conducted more than 194,000 checkpoints and patrols during "Booze It & Lose It" campaigns resulting in more than 103,000 driving while impaired citations.

Additional checkpoints and patrols will be conducted across the state throughout the campaign.

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